Buy Print Media | Rod Hunsaker Owner

Rod Hunsaker Owner

How can I make the print advertising channel a reliable and cost-effective revenue source for my clients, particularly at a time when traditional print media is seen as an industry in decline? That is the question that motivates and drives me.

I started as an advertising representative for Robb Report Magazine over 25 years ago, where I worked with ultra-luxury accounts such as Brioni, Cartier, and Chopard. But when I opened my media brokerage business 15 years ago, my focus switched from high-end, to the client’s bottom line. Since then, I have learned to consistently produce strong and stellar results for my clients, due to my experience, in-depth industry knowledge, and valuable media relationships that I have built over decades.

For print advertising to be effective, three things matter most.

Determine which publications offer the best demographic profile while also providing the element of ENGAGEMENT so that readers look forward to reading that publication? Which titles are already known to be working best in your niche? I help clients find the best-fit titles to promote their businesses.

Second, my rates are extremely competitive, and are the result of decades of experience, industry knowledge and relationships. Simply put, I offer the best publications at the best rates (CPMs). That’s where experience (and connections) come in. If I can save you 50% off your print media buy, we just doubled your ROAS (return on ad spend).

Finally, I coach accounts to design ad creative that produces! If your goal is to drive offline behavior online, the ad creative has to give readers an immediate reason or reasons to inspire them to act before turning the page.

Incidentally, I must share that rumors of print advertising’s demise are at the very least SOMEWHAT premature.

Lots of publications offer 500K – 1M paid readers per issue, or more. The New Yorker, for instance, has over 1.25M paid readers, a figure that has actually increased over the last several years! Departures Magazine went out of print, and just made a comeback. Washington Post, The New York Times, and The Wall Street Journal are still among the most venerated names in publishing and are highly valued by their paid readership.

All of which helps explain why print advertisers spend a whopping $16.5B annually in the US alone*. In short – print advertising done right, works! If you’d like to find out how print can work for your company, let’s connect.

“The newspaper ad schedule you placed for us this year worked like a charm. To my surprise…your programs brought us sales with a ROI vastly superior to any of our online efforts. Sure, we got plenty of web hits from our pay-per-click campaigns but in the end, your programs brought us the sales we needed! Keep up the good work.”

CEO, Universal Watch Company

“We’ve been working with Rod for almost a decade, to help us achieve things in print that were not possible for us in other media channels. Time and time again, his relationships and knowledge have helped us achieve valuable print media schedules that have helped us grow and expand our brand over the years. We’ve been able to run everything from focused local ads in major publications such as GQ and Architectural Digest, to Back Covers in New York Times Magazine and others that we couldn’t have envisioned or afforded, without his assistance. His knowledge of print advertising has proven essential to our brand, our growth, and our bottom line.”

Lawrence McCormick – VP Marketing, William Henry

“When I was just getting started with print advertising I thought it might well be out of reach at my specialty business’s early stage. Rod proved me wrong. I really appreciate his expertise in finding the biggest bang for my buck back then and today.”

Ben Eisendrath – Owner, Grillworks