Let us coach you to create
Ad Designs to drive performance and improve trackability.
Refine your ad creative
We’ll coach you to design ad creative that engages and performs.
Some of the keys to DR (direct response) Ad Creative:
- Compelling / catchy headline
- Great product shot
- Customer Testimonial
- Special Offer – discount
- Free shipping
- Bolded URL / phone number
TIPS for Easy Attribution
- Use of QR Code will drive traffic online INSTANTLY
- Vanity or custom URL
- Unique Landing Page
- Special Offers / Use of Key Code
- STRONG Call to Action with Bold URL / Toll Free 800 #
The final word in attribution is designing an ad with the goal in mind.
NEWSPAPER ADS
Will provide about 50% of total response the first day, and close to 100% within the first 5 days.
Newspaper attribution is easy to measure!
MAGAZINE ADS
Weekly Magazines such as New York Times Magazine, The Week, Parade, and TIME Magazine provide close to 90% of response within 10 days.
Monthly Magazines can be measured as above, with an extended evaluation period.